What really motivates us to be creative?

Our current economic system is based on the idea that a higher material reward motivates people to perform better. This turn out to be to true for physical tasks where higher incentive increases the performance. On the other hand, when the task involves even simple congnitive effort, the higher material incentive provokes a poorer perfomance. This study was not conducted by some 'marxist' NGO, but by Harvard and was funded by non other than the Federal Reserve.






Full audio: http://www.thersa.org/events/audio-and-past-events/2013/the-surprising-truth-about-motivating-others