Wednesday, May 15, 2013

Abercrombie & Fitch Gets a Brand Readjustment

Abercrombie Says It Would Rather Burn Clothes Than Give Them To Poor People

An interview from 2 years ago with an Abercrombie and Fitch District Manager who requested to remain nameless will make the now-viral comments CEO Mike Jeffries made about fat people seem harmless and light-hearted.
The unnamed manager was asked how Abercrombie and Fitch responds to the requests by non-profit organizations to have their clothing donated to the poor.
The manager had no shame at all when admitting that the company downright refuses to send any clothing to those in need.“Abercrombie and Fitch doesn’t want to create the image that just anybody, poor people, can wear their clothing. Only people of a certain stature are able to purchase and wear the company name.”
A company that is actually known for having elegant people flaunt their brand could maybe get away with a comment like this, but we all know that
Abercrombie and Fitch is the preferred retailer for those who only think they have class and elegance, but really they’re a bunch of posers with bad attitudes and fake tans.
It seems like the world is finally figuring out that the glamorous ideals of A&F were really implemented by some of the most hideous personalities known to man. Here at Elite, we understand what truly commands stature, respect and admiration. One of the easiest ways to obtain these sacred qualities is by giving.
It’s people who dedicate their lives to helping those in need who should be endorsed and idolized, not those who don’t value compassion and generosity.
An honorable clothing company would be glad to give as much clothing as possible to the poor. We pray that A&F has changed its policy on the charity issue by now because ,if not, the retailer should be ashamed for not acknowledging the moral duty to serve those in need.
Despite the bad economy and all the people who could use a little help, Abercrombie and Fitch prefers not to sacrifice any bit of their superior, cliquey image in order to help anyone but themselves. This company is completely outrageous.
Think of all the clothing they could have donated to people like the Katrina victims, or for the Haiti relief. In today’s world, consumers are looking for altruistic companies, not those littered with biases and preoccupied with superficiality. This type of bad business will hopefully lead to negative results for this clothing giant.


  1. Then Mike Jeffries better not wear his own clothing line, he is WAY too ugly!!!!!Yuck! He needs to design a bag for his face!!

  2. This comment has been removed by the author.

  3. Ideas are abundant but a disciplined approach and strong Brand Managers group is what makes reality happen. Does that core group of professionals, administrators and human resource exist at the top?

  4. I don't know much about A&F, hence do not view my comment as favouring any of their policies or actions. I do know it takes a lot to build a successful brand and a successful business leads to higher employment levels. Are they not donating in other ways to causes A&F believe in (this is not a sarcastic comment I am truly posing this question)? It is any brand's right to portray themselves in any light they wish as long as they are not breaking the law. To start an article by personally insulting the antagonist may lower your opinion in the eyes of the more objective reader. If A&F does not do a single philanthropic act, please state that to strengthen your argument, but if they do - please state that too - to confirm your unbiased work for what is right and good. Don't get me wrong - I love your work and I follow this site closely, but having such subjective views may be met with equally strong opinions


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